Great leaders of innovation know that creativity is not enough. They succeed not only on the basis of their ideas, but because they have the vision, reputation, and networks to win the backing needed to commercialize them. It turns out that this quality--called "innovation capital"--is measurably more important for innovation than just being creative. <BR><BR> <a href="https://www.amazon.com/dp/1642936774/ref=sspa_dk_detail_1?psc=1&pd_rd_i=1642936774&pd_rd_w=fBPZH&pf_rd_p=6a5fcbdb-acb4-4a8f-9fd6-ca75a09642f9&pd_rd_wg=rZigH&pf_rd_r=SN392KP2D947TQ3CQ2D9&pd_rd_r=9a44c0cd-a8b1-49f3-bde3-528a10a87833&spLa=ZW5jcnlwdGVkUXVhbGlmaWVyPUEyVU43UUE4QlRFMk5YJmVuY3J5cHRlZElkPUEwMTg1NDYyVlVTOFBZRjM5RDlGJmVuY3J5cHRlZEFkSWQ9QTA3NjY0MDQySTMwUTVOVThUWFRWJndpZGdldE5hbWU9c3BfZGV0YWlsJmFjdGlvbj1jbGlja1JlZGlyZWN0JmRvTm90TG9nQ2xpY2s9dHJ1ZQ==" target="_blank"> <button type="button" style="background-color:#002B44; width:365px; height:48px; border: none"><font color=white>ORDER ON AMAZON</button></font>
$17.79 USDDonald Miller's StoryBrand process is a proven solution to the struggle business leaders face when talking about their businesses. This revolutionary method for connecting with customers provides listeners with the ultimate competitive advantage, revealing the secret for helping their customers understand the compelling benefits of using their products, ideas, or services. Building a StoryBrand does this by teaching listeners the seven universal story points all humans respond to, the real reason customers make purchases, how to simplify a brand message so people understand it, and how to create the most effective messaging for websites, brochures, and social media. <BR><BR> <a href="https://www.amazon.com/Building-StoryBrand-Donald-Miller-audiobook/dp/B072J8WRND/ref=sr_1_2?dchild=1&keywords=brand+story&qid=1628201091&sr=8-2" target="_blank"> <button type="button" style="background-color:#002B44; width:365px; height:48px; border: none"><font color=white>ORDER ON AMAZON</button></font>
$22.29 USDGreat leaders of innovation know that creativity is not enough. They succeed not only on the basis of their ideas, but because they have the vision, reputation, and networks to win the backing needed to commercialize them. It turns out that this quality--called "innovation capital"--is measurably more important for innovation than just being creative. <BR><BR> <a href="https://www.amazon.com/Innovation-Capital-Compete-Win-Like-Innovative/dp/1633696529/ref=asc_df_1633696529/?tag=hyprod-20&linkCode=df0&hvadid=343191227008&hvpos=&hvnetw=g&hvrand=7479928032657432876&hvpone=&hvptwo=&hvqmt=&hvdev=c&hvdvcmdl=&hvlocint=&hvlocphy=9028770&hvtargid=pla-761578762763&psc=1&tag=&ref=&adgrpid=67797265583&hvpone=&hvptwo=&hvadid=343191227008&hvpos=&hvnetw=g&hvrand=7479928032657432876&hvqmt=&hvdev=c&hvdvcmdl=&hvlocint=&hvlocphy=9028770&hvtargid=pla-761578762763" target="_blank"> <button type="button" style="background-color:#002B44; width:365px; height:48px; border: none"><font color=white>ORDER ON AMAZON</button></font>
$29.99 USDWhat do an astronaut, a Navy SEAL, the cofounder of Method, the former VP of communications at Apple, and the president of Domino's all have in common? Ryan Berman spent three years shadowing the most courageous people and leaders on the planet to find out what they have done to accomplish liberating personal or business feats. <BR><BR> <a href="https://www.amazon.com/Return-Courage-Business-Playbook-Courageous/dp/1626346151/ref=tmm_hrd_swatch_0?_encoding=UTF8&qid=1628201110&sr=1-1" target="_blank"> <button type="button" style="background-color:#002B44; width:365px; height:48px; border: none"><font color=white>ORDER ON AMAZON</button></font>
$12.23 USDDo you wonder how innovative leaders generate world-class ideas? How do these cutting-edge leaders continually envision the future? Where do they go for their sources of inspirational ideas? The disruption of business models, products, and interactions aren’t random—a disruptive mindset is deliberate. Executives, leaders, and business managers search for the best ideas every day, leveraging the best minds. <BR><BR> <a href="https://www.amazon.com/Think-Lead-Disrupt-Innovative-Execution/dp/0578787385/ref=asc_df_0578787385/?tag=hyprod-20&linkCode=df0&hvadid=475795130774&hvpos=&hvnetw=g&hvrand=7479928032657432876&hvpone=&hvptwo=&hvqmt=&hvdev=c&hvdvcmdl=&hvlocint=&hvlocphy=9028770&hvtargid=pla-1147760711501&psc=1" target="_blank"> <button type="button" style="background-color:#002B44; width:365px; height:48px; border: none"><font color=white>ORDER ON AMAZON</button></font>
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